A GREAT Commercial?

Recently, someone sent me a link to a commercial, as people do.

The subject of the email was something like: "Re: Re: Fw: Fw: Re: Re: This is a great commercial". I think the email had been forwarded just a few times, don't you?

Here's the link: http://joshspector.com/2011/02/13/now-this-is-a-great-commercial/

Go and watch the commercial, but be warned that it runs for three minutes. It's not a "normal" commercial. It is worth watching, I think.

You've watched it now? Do you think it was a GREAT commercial?

I think it was sloppy, sentimental, gooey glop.

Beautifully done, beautifully made. A real tear-jerker. Inspirational - especially if the participants were the actual people and not actors.


But was it a GREAT commercial? I don't think so. I don't think it was even a GOOD, or a good, commercial.

Why not? Well, what was being sold? (You've got to go back and watch it again, haven't you?)

Shouldn't a commercial should have a primary aim: to sell something? This commercial doesn't do that. It tells a story, an inspirational story, but it does not sell the product. It is, I think, a BAD commercial.